Or in other words, Facebook has a lot of users (and consequently individual information)

Or in other words, Facebook has a lot of users (and consequently individual information)

That they’ll monopolistically attract advertisers when you’re in a position to achieve a myriad of audiences. This is because the greater we communicate with the Facebook services, the greater amount of data we produce that will directly or indirectly offer insights about our life or allow others draw inferences and assumptions about our habits, behaviour and faculties. This is exactly what we call profiling. And, in 2018, we revealed how this might nevertheless be done even though you do not have a Facebook account.

There is another aspect of Facebook’s dominance that is well worth mentioning; system effects. As a result of vast variety of users which are in the platform, many of us would find it hard to switch to a different solution because most of y our buddies -if only a few- take Facebook, or platforms owned by Facebook like Instagram, for instance, and we would not have the ability to have a similar amount of connections for a platform that is new. This really is a thing that might avoid rivals from going into the market, by “locking” users in.

Once the report (and competition legislation) state, being big/dominant is problematic whenever it makes hurdles for any other organizations to go into industry. For people, this also underlines just just how our individual information can be utilised by Twitter and Bing to strategically make use of their market dominance and attract advertisers’ attention. [Read more…]